Popular media has transformed the audience from passive viewers into active participants. Henry Jenkins’ concept of “participatory culture” is now operationalized through social media integration.
If you want to see the future of entertainment content, stop looking at the cinema screen and look at Twitch or Steam. Video games have overtaken movies and music combined in terms of revenue, and more importantly, cultural relevance. Popular media has transformed the audience from passive
The Last of Us (HBO) and Arcane (Netflix) proved that game narratives are not inferior to prestige television; they are the source material for the next generation of blockbusters. Video games have overtaken movies and music combined
Furthermore, the "Gamification" of media is spreading. Dating apps use swipe mechanics (game logic). Fitness apps use XP bars. Streaming services are experimenting with interactive content (Bandersnatch). The line between playing a game and watching a show is blurring into a single interactive medium. Dating apps use swipe mechanics (game logic)
Content about the industry itself.