The first 15 emails aren’t just a sequence — they’re your reputation compressed into two weeks of attention. Be deliberate: choose voice, own it, test rapidly, and treat every sentence as either building trust or breaking it.
If you want, I can: draft subject lines for these 15 emails, write the full copy for a 15-email launch sequence for a specific product, or turn this blueprint into a one-page checklist you can print and use. Which would you like?
Ben Settle's Email Players is an offline, print newsletter focused on direct response email marketing and copywriting. The first 15 issues (approximately the first year and a quarter of publication) established the "Settle-esque" style of edutainment, which combines teaching with high-impact personality. Core Philosophy of Early Issues
The initial issues focused on shifting away from "nice guy" marketing toward becoming an "Email Villain"—someone who breaks the established order to build authority and leadership.
List Building: Early content covers "siphoning" leads from platforms like Facebook and Google without paid ads and using privacy policies to increase opt-ins.
The "Settle Way": Shifting the heavy lifting from the sales page to the emails themselves, often seeing higher conversion rates from the list than from the initial landing page.
Daily Consistency: Teaching the importance of writing and sending emails daily to build a deep bond with the audience. Key Content & Strategies (Issues 1–15)
Based on the foundational teachings in the Email Players Playbook (which accompanies these issues), the content includes: Key Concept Copywriting
Applying the 80/20 rule—where 20% of your copy drives 80% of your results. Strategy
World-Building: Creating an "irresistible business universe" that customers hate to leave. Sales
Using emails as "brilliant content" so that sales copy becomes incapable of being ignored. Efficiency
The "6-Figure Slacker" mindset: reducing work hours while maximizing revenue through direct response. How to Access Back Issues What is the 80/20 Rule in Copywriting?
The Email Players 1–15 New collection represents the foundation of Ben Settle's provocative "Settle-style" email marketing philosophy. This series of monthly physical newsletters, widely regarded as a masterclass in direct-response copywriting, moves away from traditional "value-added" marketing to focus on building deep authority and high-converting relationships through daily entertainment and direct selling. Core Philosophy: The "Settle Way" of Email
Unlike typical marketing advice that suggests sending occasional emails to avoid "bothering" subscribers, Ben Settle advocates for daily frequency. The first 15 issues of Email Players lay the groundwork for this strategy, focusing on:
Infotainment: Combining education with entertainment to ensure subscribers enjoy being sold to.
Authority Building: Establishing a unique voice that makes you a "welcome guest" in an inbox rather than a "persistent pest".
Psychological Marketing: Moving beyond metrics to focus on "Sociological Marketing"—understanding the customer's world instead of just their data. Key Content Highlights from Issues 1–15
Each issue in this series includes actionable techniques for both veteran copywriters and business owners who struggle with writing. Ben Settle Email Players 1 15 New
Ben Settle's Email Players a high-ticket, offline (print) monthly newsletter priced at $97.00/month that focuses on "infotainment" style email copywriting
. While there isn't a single official "1-15" bundle released as a new product in 2026, the core of the program remains its physical nature and Ben’s "sell in every email" philosophy. Overview of Email Players
: A physical "paper & ink" newsletter mailed to your home. Settle argues that physical products have a higher psychological impact than "disposable" PDFs. The "Playbook" Bonus : New subscribers typically receive the Email Players Playbook
(formerly the Cookbook), which outlines the foundational system for daily emailing. Core Methodology
: The newsletter teaches how to combine entertainment with aggressive sales pitches (infotainment) to make emails "incapable of being ignored" by a core market. mixergy.com Detailed Review: Issues 1–15 Themes
Based on established content from early issues and Ben’s long-standing curriculum, here is what is typically covered in the formative stages of the subscription: Learning from Ben Settle's newsletters
It sounds like you’re looking for a write-up based on the phrase "Ben Settle email players 1–15 new" — likely referring to Ben Settle’s Email Players newsletter or course, specifically issues or emails #1 through #15, with a focus on new content, subscribers, or a new release.
Here’s a concise, promotional-style write-up you could use:
Title: Email Players #1–15: The New Foundation
If you’re just hearing about Ben Settle’s Email Players newsletter — or if you’ve been on the fence — now’s the perfect time to jump in. The first 15 emails in the new batch have dropped, and they’re unlike anything Settle has released before.
These aren’t recycled rants or rehashed swipe files. This is fresh, uncut email copywriting strategy delivered directly to your inbox — no fluff, no filler, and zero corporate “best practices.”
What’s inside emails 1–15 (new series):
Who is this for?
Copywriters, business owners, and marketers who are tired of engagement metrics that don’t pay the bills. If you want emails that convert — not just get opened — these 15 emails will rewire how you think about the medium.
New series, new rules.
Ben doesn’t repeat himself. If you’ve read his older Email Players issues, you’ll still find gold here. If you’re new, this is the perfect on-ramp.
Want a different angle?
Let me know if you need:
The Ultimate Guide to Ben Settle Email Players 1-15 New: Unlocking the Secrets of High-Performance Email Marketing
In the world of email marketing, there are a select few who have managed to achieve unparalleled success. Ben Settle, a renowned email marketing expert, is one such individual who has been dominating the industry for years. His expertise in crafting high-performing email campaigns has earned him a reputation as one of the most sought-after email marketers in the business. In this article, we'll delve into the world of Ben Settle email players 1-15 new, exploring the strategies and techniques that have enabled him to achieve remarkable results.
Who is Ben Settle?
Ben Settle is a well-known email marketing expert, copywriter, and entrepreneur. With over two decades of experience in the industry, he has worked with numerous high-profile clients, helping them to generate millions of dollars in revenue through his expertly crafted email campaigns. Ben's approach to email marketing is unique, focusing on building relationships with his audience, creating engaging content, and leveraging the power of storytelling to drive conversions.
The Concept of Email Players 1-15 New
So, what exactly are Ben Settle email players 1-15 new? In simple terms, these refer to a series of email marketing campaigns designed by Ben Settle to help businesses connect with their audience, build trust, and ultimately drive sales. The "1-15 new" part refers to the specific sequence of emails that Ben uses to onboard new subscribers, nurture them, and convert them into loyal customers.
The 15-Email Sequence
The 15-email sequence is a carefully crafted series of emails that Ben Settle uses to introduce new subscribers to his list. Each email is designed to serve a specific purpose, from building rapport and establishing trust to showcasing products and services. Here's an overview of the 15-email sequence: ben settle email players 1 15 new
Key Takeaways from Ben Settle's Email Players 1-15 New
So, what can we learn from Ben Settle's email players 1-15 new? Here are some key takeaways:
Implementing Ben Settle's Email Players 1-15 New in Your Business
So, how can you implement Ben Settle's email players 1-15 new in your business? Here are some actionable steps:
Conclusion
Ben Settle's email players 1-15 new offer a unique insight into the world of high-performance email marketing. By focusing on building relationships, providing value, and leveraging the power of storytelling, Ben has achieved remarkable results. By implementing these strategies in your business, you can unlock the secrets of high-performance email marketing and drive significant growth. Whether you're an experienced email marketer or just starting out, Ben Settle's email players 1-15 new offer a valuable framework for success.
Ben Settle's Email Players is a high-end, "paper and ink" monthly newsletter that focuses on aggressive direct-response email marketing and copywriting. While specific "1-15" bundles often refer to back-issue compilations or special training sets occasionally offered to subscribers, the core of the "Email Players" system is built on Ben's unconventional, daily-email philosophy. Core Philosophy: The "Settle Way"
The newsletter teaches a method designed to make readers "love to buy" while repelling those who aren't a fit for your business. Key elements include:
Daily Infotainment: Writing emails that are part entertainment, part hard-hitting sales copy to ensure they aren't ignored.
List Building: Strategies for growing a "responsive" list rather than just a large one, including methods to "siphon" high-quality leads from platforms like Facebook and Google.
The "Skhema" Book: Often given as a bonus for new subscribers, this manual (formerly the "Street Smart Email" system) serves as a field guide to his specific methodology. What to Expect in Back-Issue Compilations (Issues 1-15)
Compilations of early or specific issues typically cover foundational "Email Players" techniques such as:
24 Ways to Monetize Emails: Early issues (like the one often offered for free at BenSettle.com) detail dozens of different openings, subject lines, and psychological approaches to sales.
Content Monetization: Techniques to turn standard content into high-priced books or newsletters.
Psychological Analysis: "Psycho-analysis" of real emails to show why specific campaigns worked or failed. Purchase & Value
Ben Settle's Email Players is an offline (print) monthly newsletter priced at $97 per month that focuses on "hard" email marketing, direct response copywriting, and psycho-analysis of marketing campaigns.
While the newsletter has hundreds of issues, the early "Issues 1–15" (roughly spanning 2011–2012) established the core "Settle" methodology of using entertaining, high-frequency emails to drive sales. Core Themes in Early Issues (1–15)
The early foundation of the newsletter focused on building a "responsive" list and writing emails that are "incapable of being ignored". Key topics covered include: The One Email Training To Rule Them All - Ben Settle
Email Players newsletter by Ben Settle is a premium, offline (physical) monthly publication focused on email marketing and copywriting strategies. While "Volumes 1-15" typically refers to the earliest issues of this long-running newsletter, Ben Settle often repackages these legacy issues into specific physical books or "vault" collections rather than individual digital downloads. Core Features of "Email Players" (Issues 1–15)
When you acquire these early volumes—whether through his periodic "Vault" offers or as part of larger compilations like the Email Players Skhema —the following features are typically included: Actionable "Meat & Potatoes" Strategies
: Focuses on "slow and boring" but highly effective list-building and sales methods that ignore modern "shiny object" trends. The "Playbook" Foundation
: The earliest issues often lay the groundwork for the "Settle way" of writing, including his signature infotainment style and daily email frequency. Subject Line Mastery
: Detailed breakdowns of how to write high-open subject lines based on old-school copywriting principles. Physical Format Delivery
: Unlike standard digital courses, these are designed as "paper and ink" newsletters delivered to your door to prevent digital distraction. Direct-Response Breakdown
: Each issue typically includes a specific breakdown of an email or campaign, explaining the psychology and mechanics of why it worked. World-Building & Positioning
: Teaches how to create an "irresistible business universe" where customers feel they are following a personality, not just a brand. Common Bonus Features for Subscribers If you access these through a current Email Players
subscription or special bundle, you often receive additional perks: Email Support
: Direct access to ask Ben Settle specific questions about your marketing or business. Exclusive Discounts
: Significant price breaks on his other high-ticket products, such as "List Swell" or specialized copywriting books. Copywriting Client Leads
: Occasional "first dibs" on businesses looking to hire email copywriters trained in his specific style. blog - Ben Settle
If you are a Player—someone who treats email like a revenue asset, not a newsletter—then the "1 15 New" concept is a masterclass in conversion copywriting.
While the specific keyword suggests a search for a specific PDF or physical booklet (likely the Email Players newsletter Issue #15 of a new volume), the strategy behind the keyword is timeless:
Write fast. Write controversially. Sell constantly. And always, always use a P.S.
To get the actual "1 15 New" document, you would need to subscribe to Ben Settle’s physical newsletter at his official website (BenSettle.com). Be warned: It arrives on index cards. It costs money. And he will probably insult you in the first paragraph.
But that is why the "Players" buy it.
And that is why you should learn it.
Disclaimer: This article is an educational analysis of direct response marketing strategies. Ben Settle, "Email Players," and related trademarks are the property of their respective owner. This content is not affiliated with or endorsed by Ben Settle.
This is where 99% of marketers choke.
They are afraid to email daily. They think they will annoy people.
Let me ask you a question: If you have a friend who calls you every day to chat, do you get annoyed? No. You look forward to it. The first 15 emails aren’t just a sequence
But if a telemarketer calls you every day, you want to block the number.
The difference? Value and Relationship.
If you email daily with entertainment, insight, and value, they will look forward to your name in their inbox. If you email daily with "BUY THIS NOW," you are the telemarketer.
Emailing daily trains your list to expect you. It trains the algorithms (Gmail/Outlook) that you are a trusted sender. And it keeps you top of mind when they are finally ready to buy.
You don’t need Ben Settle’s permission to steal this idea. But you do need to understand the mechanism:
That last one is key. A closed door with a crack of light underneath is more motivating than an open door.
When someone subscribes, what happens?
If the answer is "they get a free PDF and then silence," you are losing money.
The first 5-7 days are critical. This is the "Honeymoon Phase." They just fell in love with your idea. You need to solidify that relationship immediately.
The Protocol:
If you are even remotely connected to the world of copywriting, email marketing, or direct response, you have likely heard the name Ben Settle. For nearly two decades, Settle has been the abrasive, no-BS herald of “emailing like a human being.” But recently, a specific string of keywords has been buzzing through forums, ClickBank groups, and copywriting Slack channels: "Ben Settle email players 1 15 new."
What does it mean? Is it a new product? A secret newsletter issue? Or a specific sequence of 15 emails designed to turn "players" into buyers?
After digging through the archives, analyzing Settle’s recent “Email Players” newsletter issues, and reconstructing the context, this article unpacks exactly what the "1 15 New" framework is—and how you can use it to stop sounding like a robot and start sounding like a million bucks.
The Ultimate Guide to Ben Settle’s "Email Players": Mastering the $97/Month Marketing Secret
In the world of direct response marketing, Ben Settle is often referred to as a "light heavyweight champion" of email copywriting. His flagship product, the Email Players Newsletter, has become a staple for aggressive marketers who want to turn their email lists into reliable, high-converting assets.
Whether you are a seasoned copywriter or a business owner struggling with low open rates, understanding the philosophy behind "Email Players" can fundamentally change how you approach your inbox. What is the Email Players Newsletter?
At its core, Email Players is a monthly print newsletter priced at $97 per month. Unlike digital courses that gather virtual dust, this is a physical resource shipped to your door, designed to be studied and implemented immediately.
The Price Point: At approximately $3.23 per day, Settle positions the cost as a "legitimate business" expense that should be easily covered by the increased sales generated from his methods.
The "Skhēma" Book: New subscribers typically receive the Email Players Skhēma Book (formerly the Playbook) as an immediate gift. This foundational guide outlines the core daily emailing system that Settle has perfected over decades.
No Refunds Policy: Ben Settle is famous for his "brutal honesty" and "aggressive marketing" stance. He offers no refunds on subscriptions, filtering for "aggressive marketers" rather than "goo-roo fanboys". Core Philosophies: Why Settle's Style Works
Ben Settle’s approach to email is often called "Infotainment"—a blend of information and entertainment that makes subscribers want to open every message.
Daily Consistency: Settle advocates for mailing your list every single day. He argues that if you provide value and are entertaining, your audience won't find daily emails intrusive; they’ll find them addictive.
The Bridge Technique: His emails typically start with something random or intriguing (like a personal story or a controversial opinion) and masterfully "bridge" that topic to a sales pitch.
Speed of Production: One of Settle's biggest claims is that his system allows you to write high-converting emails in just 4–5 minutes by following specific templates and psychological triggers.
Anti-SEO Mindset: Settle famously shifted away from relying on Google or SEO after a "slap" wiped out months of his work. He now focuses entirely on owned media—his email list—where he has total control. Critical Success Factors for "Email Players" How To Write Emails In 4-5 Minutes - Ben Settle
Introduction
Ben Settle is a well-known email marketer and copywriter who has been in the industry for over two decades. He is famous for his expertise in crafting high-performing email campaigns that generate significant revenue. The "Email Players 1-15" series is a collection of Ben Settle's email marketing insights, strategies, and tactics that he has shared over the years.
What is Ben Settle Email Players 1-15 New?
The "Email Players 1-15 New" guide is a compilation of Ben Settle's insights and strategies on email marketing, specifically designed for new players in the industry. The guide covers the essential concepts, tactics, and strategies that new email marketers need to know to succeed in the industry.
Key Takeaways
Here are the key takeaways from the Ben Settle Email Players 1-15 New guide:
Actionable Tips and Strategies
Here are some actionable tips and strategies from the Ben Settle Email Players 1-15 New guide:
Conclusion
The Ben Settle Email Players 1-15 New guide is a comprehensive resource for new email marketers. By following the strategies and tactics outlined in the guide, new players in the industry can set themselves up for success and build a strong foundation for their email marketing efforts.
Additional Resources
For further learning, here are some additional resources:
By following the guidance outlined in the Ben Settle Email Players 1-15 New guide, new email marketers can develop a solid understanding of the fundamentals of email marketing and set themselves up for success in the industry.
Ben Settle's Email Players is a high-level, offline (paper and ink) monthly newsletter designed for "aggressive marketers" who want to master direct-response email copywriting. It focuses on writing emails that serve as both content and promotion, using psychological tactics to drive sales and authority. Subscription & Access Details
Standard Cost: Typically $97.00 per month with free worldwide shipping. Title: Email Players #1–15: The New Foundation If
Initial Perk: Upon subscribing, members usually receive the Email Players Playbook, an immediate digital field manual (roughly 150 pages) that covers his "Street Smart Email" system to help users catch up before their first physical issue arrives. Member Benefits:
Direct Q&A: Personal access to ask Ben questions about copywriting and business.
Client Leads: Priority access to businesses seeking email copywriters (not guaranteed).
Discounts: Special pricing on other "high-priced" products like his List Swell book or Elbenbo Press resources.
Mobile App: Access to over 40 hours of content via a dedicated mobile app. Core Principles of the "Email Player" Way
Ben's system often revolves around "rules of the game" that challenge traditional marketing advice: blog - Ben Settle
Ben Settle’s "Email Players" is a high-ticket, offline monthly newsletter widely considered a staple in direct-response marketing. While the core subscription costs $97 per month, Settle often bundles early legacy content or specific training for new subscribers. The "Email Players" Experience
The newsletter is unique for being paper and ink only. It focuses on "infotainment"—merging hard teaching with psychological analysis of emails to show what works in real-world markets.
New Subscriber Perks: When you first join, you typically receive the Email Players Playbook, a physical field manual that summarizes Settle’s system for writing emails in just 4–5 minutes.
The Free Digital Issue: Settle often offers a free digital PDF of a sample issue (sometimes labeled as the "first issue") to new leads who opt into his daily email list. This sample highlights "24 ways to make more money with email".
Legacy Content (Issues 1-15): Back issues are generally not available to the public; you must be an active subscriber to purchase them. However, Settle frequently compiles older issues into high-priced physical books, such as Count of Content or List Swell, which can cost upwards of $600–$700. Core Philosophies Taught
Can a print newsletter be profitable? - with Ben Settle - Mixergy
Unlocking the Ben Settle "Email Players" Method: A Deep Dive into High-Impact Direct Response
Ben Settle’s Email Players Newsletter has carved out a unique space in the marketing world as a premium, offline-only "paper and ink" resource. Aimed at aggressive marketers, the $97-per-month subscription focuses exclusively on direct-response email marketing, copywriting, and business strategy. What is the "Email Players" Newsletter?
Unlike standard digital courses, Email Players is delivered as a physical monthly newsletter. It is designed to teach a specialized, "brain surgeon" level of email skill that aims to make sales copy almost "incapable of being ignored". Key features of the subscription include:
Actionable Strategies: Each issue showcases Settle's real-world business tactics and techniques used for high-level clients.
The Email Player’s Playbook: A 150-page "field manual" provided to new subscribers. It is a modified version of his retired $795 Street Smart Email system, meant to get readers up to speed quickly.
List Building Appendix: Detailed guides on how to build a responsive email list from scratch for free.
Monthly Action Items: Content often includes specific examples, such as how to write solo email ads or integrate email with permission-based text messaging. Why Marketers Follow the "Settle Way" Email Players Skhema Book by Ben Settle | Goodreads
Ben Settle is a prominent copywriter and marketing strategist known for his "contrarian" approach to email marketing. His flagship product, the Email Players newsletter, is a high-ticket, print-only monthly publication that teaches readers how to monetize email lists through personality-driven, infotainment-style copy.
The query for "Email Players 1–15" typically refers to the earliest back issues of this newsletter, which are often bundled or discussed as the foundational "canon" of Settle’s system. The Core Philosophy of Email Players
Settle’s method revolves around the concept of becoming a "welcome guest" in a subscriber's inbox rather than a "persistent pest". Key principles taught in these foundational issues include:
Daily Emails: Settle advocates for sending emails every single day to stay top-of-mind and build a "tractor beam" that draws in a loyal audience.
Infotainment: The goal is to blend information with entertainment. Most emails should tell a story or share a personal observation that leads naturally into a "soft sell" for a product.
The "Seinfeld" Approach: Much like the TV show about "nothing," Settle teaches how to write about mundane daily events to build a persona that people feel connected to.
Polarization: Instead of trying to please everyone, Settle encourages marketers to be unapologetically themselves to repel "freebie seekers" and attract high-quality buyers. Overview of Issues 1–15
While the specific contents of each issue change, the first 15 issues generally establish the Email Players Skhema—the overarching system for writing and selling. Common themes in these early volumes include: The SettleHead storytelling crib sheet - Ben Settle
Copy them out by hand no matter how tedious it feels. Do the same with John Carlton ads and if you can find them Scott Haines ads. Ben Settle - Email Marketing
Understanding Ben Settle’s "Email Players" (Issues 1–15) Ben Settle’s Email Players
is a high-ticket, offline (print and ink) monthly newsletter that serves as an advanced curriculum for direct-response email marketing and copywriting. While the specific "1 15 new" issues typically refer to the foundational "Email Players" back-catalog or specialized compilations, Settle’s system is built on the philosophy of "edutainment"—sending daily emails that combine entertainment with a soft or hard sales pitch. Core Philosophy: The "Seinfeld" Method
Settle is often referred to as the "Seinfeld of Email" because he advocates writing emails "about nothing" that still generate sales. Daily Frequency
: He encourages mailing your list every single day (sometimes multiple times per day) to stay top-of-mind and build a "hyper-responsive" audience. Anti-Educational Content
: Unlike most gurus who preach "teaching" in every email, Settle argues that 90%+ of your emails should be a blend of storytelling and selling. Pure teaching often bores the market; instead, you should use content that people Key Strategies in Early Issues
Foundational issues (like 1–15) often cover the "Settle Way" of list management and copy: The "Playbook" : New subscribers typically receive the Email Players Playbook
, a field manual derived from his retired "Street Smart Email" system. Building a Responsive List
: Strategies focus on list-building methods like "List Swell," which uses "meat and potatoes" techniques to attract buyers rather than freebie-seekers. Engagement Through Conflict
: Settle frequently uses polarizing copy to filter his list—attracting "loyal new customers" while intentionally repelling "do-nothings". Multi-Media Integration
: Early and specialized issues discuss using podcasts and even "old school" press releases to drive traffic to opt-in pages. What’s Inside the Newsletter? Every issue is a physical, 15+ page training that includes:
Storytelling Ain’t The Only Way To Write Emails - Ben Settle
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