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During the era of ClickFunnels (1.0), everyone told you to build elaborate 7-step funnels. Settle used Issue 1.15 to argue that a single, well-crafted portable email sent to a small list will outsell a complicated funnel every time. He calls it "Caveman Commerce"—direct, blunt, and easy to consume on a mobile screen.
Print out the 2 or 3 most aggressive sentences from Issue 1.15. Tape them to your monitor. While "portable" means you can take it anywhere, its real power is visibility. Put his hooks where you write your own emails.
Before Email Players, Andre Andreesson popularized the "Soap Opera" email sequence. Ben Settle took this, stripped it down, and weaponized it in issues 6-10. ben settle email players 1 15 portable
Action Step: Draft a 5-email sequence where you tell the story of how you discovered your "big secret" or methodology. End each email with a cliffhanger.
First, let's decode the title. Ben Settle does not sell $19 eBooks. He sells high-ticket, physical newsletter subscriptions called Email Players. The numbering system (Issue 1, Page 15) represents a specific era of his writing—likely from the early to mid-2010s, when his style was shifting from "aggressive" to "ruthless." During the era of ClickFunnels (1
"Ben Settle Email Players 1 15" refers to a specific issue of that newsletter. This is widely considered a "greatest hit" among his subscribers because it focuses on a central, painful truth: Your subscribers are not reading your emails because you are boring.
Issue 1.15 allegedly breaks down:
Most email courses tell you to start with a story. Settle tells you to start with a fight. In Issue 1.15, he allegedly details the "Shut Up" technique—where you call out a specific frustration or enemy of your subscriber immediately.
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