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If you were to ask a Gen Z in Jakarta, Surabaya, or Bandung where they watch Indonesian entertainment, the answer is not television. It is YouTube. With over 139 million internet users, Indonesia is consistently ranked as one of the top five countries for YouTube watch time globally.

While digital video is ascendant, traditional television remains influential, and its content is widely re-uploaded and discussed online.

While the growth is explosive, Indonesian entertainment faces hurdles:

YouTube remains the undisputed platform for long-form popular video content in Indonesia. Indonesian viewers are among the most active in the world, and local creators have built massive followings. Key genres include: