Aubade (founded in 1875) is one of France's most prestigious lingerie houses. Their calendars were never just advertising; they were objets d'art. The 1999 edition continues that legacy, capturing a moment just before the internet changed how we consume erotic imagery forever.
Because the calendar covers the months leading up to the year 2000, it carries a subconscious weight of "the end of an era." Owning a Calendrier Aubade from 1999 feels like owning a snapshot of the world right before the internet exploded and Y2K changed everything.
In 1999, Aubade was heavily promoting its Panthéon collection. This line was a celebration of the brand's heritage, offering a range of colors that became iconic for the house: intense Black, timeless Ivory, vibrant Tequila (a deep yellow/gold), and the romantic Rose Rosé. calendrier aubade 1999
The calendar served as a perfect lookbook for these staples. It highlighted the structural integrity of the lingerie—Aubade is famous for its "second skin" fit—and showcased how the garments interacted with the female form. The images were intimate yet empowering, focusing on the curve of a back or the strap of a shoulder.
If you are a serious collector, beware of low-resolution reprints sold on Etsy or Pinterest. Here is how to authenticate an original Calendrier Aubade 1999: Aubade (founded in 1875) is one of France's
Aujourd’hui, trouver un calendrier aubade 1999 en parfait état (sans les cases déchirées, avec le cordon de suspension d’origine) relève du miracle. Plusieurs facteurs expliquent cette rareté :
Les collectionneurs scrutent particulièrement la présence des douze mois complets, l’absence de jaunissement du papier (un vrai problème pour la qualité des années 90) et l’emballage d’origine – souvent une pochette en cellophane noire siglée Aubade. Because the calendar covers the months leading up
1999 was the last year before digital photography completely took over commercial art direction. The 1999 calendar was shot on film, chemically developed, and printed with offset lithography. Collectors argue that the softness and warmth of these analog prints cannot be replicated by modern digital reprints.
Today, original Aubade calendars from the 1990s are highly sought-after collector's items. They represent a "Golden Age" of print advertising—a time before digital saturation, when a brand would invest heavily in the production value of a physical calendar.
The 1999 calendar is particularly valued for its artistic merit. It captures the Y2K anticipation—the tension between the old-world romance of the 90s and the modern boldness of the new millennium. It serves as a reminder that Aubade has always viewed lingerie not merely as clothing, but as a tool for empowerment and a work of art.