| Week | Focus | Output | |-------|-------|--------| | 1 | Research & niche selection (e.g., “South Indian Brahmin kitchen traditions”) | 10 keyword topics + 3 source interviews | | 2 | Create 5 “evergreen” pieces (e.g., “Significance of the Toran”) | Blog posts / short videos | | 3 | Produce 3 seasonal pieces (based on upcoming festival) | Reel + long-form video | | 4 | Engage – repost user stories, run a poll (“Which regional sweet wins?”) | Community growth |
If you think you know India from yoga classes and butter chicken, think again. India doesn’t just have a culture — it lives dozens of them, often within a single city block. If you think you know India from yoga
Urban apartments may be shrinking, but the joint family system is resilient. Grandparents anchor households, parents work, kids study — and everyone debates over morning chai. Privacy is scarce, but so is loneliness. The first question a guest gets? “Khana khaaya?” (Have you eaten?) — often before a hello.
| Week | Focus | Output | |-------|-------|--------| | 1 | Research & niche selection (e.g., “South Indian Brahmin kitchen traditions”) | 10 keyword topics + 3 source interviews | | 2 | Create 5 “evergreen” pieces (e.g., “Significance of the Toran”) | Blog posts / short videos | | 3 | Produce 3 seasonal pieces (based on upcoming festival) | Reel + long-form video | | 4 | Engage – repost user stories, run a poll (“Which regional sweet wins?”) | Community growth |
If you think you know India from yoga classes and butter chicken, think again. India doesn’t just have a culture — it lives dozens of them, often within a single city block.
Urban apartments may be shrinking, but the joint family system is resilient. Grandparents anchor households, parents work, kids study — and everyone debates over morning chai. Privacy is scarce, but so is loneliness. The first question a guest gets? “Khana khaaya?” (Have you eaten?) — often before a hello.