Directed by Umesh Shukla (who later made Oh My God!), the film stars Paresh Rawal, Kunal Khemu, Soha Ali Khan, and Sonu Sood. The plot is brilliantly self-aware:
The film was a satire on the "formula films" of the 90s and early 2000s.
Released on March 6, 2009, Dhoondte Reh Jaoge was produced by UTV Motion Pictures and directed by Umesh Shukla (who later gave us the blockbuster Oh My God!). At its core, the film is a satire on the film industry itself. Dhoondte Reh Jaoge -2009- Filmyfly.Com
The story revolves around two strangers, Raj (Kunal Khemu) and Anand (Sonu Sood).
Raj is a struggling scriptwriter whose ideas are consistently rejected for being too artistic or boring. He is honest but penniless. Anand is a charismatic conman and a terrible actor who has been blacklisted by every producer in the industry after swindling them. Directed by Umesh Shukla (who later made Oh My God
Fate brings them together, and they realize they share a common enemy: the corrupt underworld financier, Guru (played by Dilip Tahil). To exact revenge and make a quick buck, they devise a masterplan: produce a movie designed to be a colossal disaster.
Their logic is simple: raise a massive budget of Rs. 100 crore from the financier, spend only a fraction of it on the actual shooting, and pocket the rest when the film inevitably flops. To ensure the flop, they hire a disgraced, eccentric director (Paresh Rawal), a fading actress (Soha Ali Khan), and cast Anand as the lead hero—a man who cannot act to save his life. The film was a satire on the "formula
However, as the shooting progresses in the deserts of Rajasthan, the universe conspires against them. Every attempt they make to sabotage the film inadvertently makes it look like a potential blockbuster.