University of Louisville
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Brand Identity & Visual Standards
Guidelines for creating UofL-branded marketing materials and websites
| Legacy DirtStyleTV (if existed) | DirtStyleTV New (hypothesized) | |--------------------------------|-------------------------------| | Long-form edits (8–15 min) | Hybrid: 60-sec Shorts + 3–5 min YouTube core | | Desktop/YouTube first | Mobile-first, vertical by design | | Minimal engagement hooks | Hook in first 1 sec (“Watch this almost crash”) | | Seasonal drops | 3–5 posts per week, daily stories |
The “New” implies leaving behind irregular uploads for algorithm-driven consistency. It may also launch with a branded hashtag challenge – e.g., #DirtStyleNewSend – encouraging user-generated clips of their own “dirty style” riding.
Not everyone loves the dirtstyletv new direction. Hardcore fans from 2018 have voiced concerns on X (formerly Twitter) that the channel has "sold out." dirtstyletv new
The primary criticisms include:
However, the channel’s host responded to these criticisms in a recent live stream, stating: "If we didn't go 'new,' we would have died. The algorithms killed raw vlogs. We have to evolve to survive, but the soul is still drift-sick." | Legacy DirtStyleTV (if existed) | DirtStyleTV New
If the “new” DirtStyleTV is a commercial relaunch, revenue could come from:
Growth risk: Oversaturation of “raw” moto content on Reels/Shorts. Differentiation will require unique characters (e.g., the nervous beginner, the reckless veteran, the bike thief parody skits) and audio branding (a recurring drop or sound effect). However, the channel’s host responded to these criticisms
The "new" in dirtstyletv new implies that this is just the beginning. According to leaked production notes, the channel is planning a cross-country touge tournament featuring five anonymous drivers in identical stock cars. Tentatively titled "DirtstyleTV: Equalizer," it promises to strip away the horsepower arms race and focus purely on driver skill.
Furthermore, rumors of a streaming deal are circulating. If dirtstyletv new moves to a platform like Netflix or Amazon Prime for a 6-episode mini-series, it would mark the first time a grassroots YouTube channel has successfully bridged the gap to mainstream streaming.