Look at the gate number and seat assignment. The old version used all-caps aggressive text. The new version uses Title Case in Rounded Book. The 'g' and 'j' now have elegant, curved tails. This reduces the "militaristic" feel of airport security queues.
easyJet Rounded Book is a custom typeface created exclusively for the British airline easyJet. It is a key part of their branding, used across their website, advertisements, and printed materials to convey a friendly and innovative feel. Key Details of the Font
Designers: The font was developed by the London-based design studio Dalton Maag.
Origin: It is based on the original easyJet logo, which was originally designed by the agency Saatchi & Saatchi in 1995.
Modernization: The current "Rounded" version was part of a brand update in 2013, expanding the typeface into multiple weights: Light, Book, Medium, and Bold.
Style: It is a geometric sans-serif with soft, rounded terminals, designed to be more "organic and warm" than standard corporate fonts. Availability and Use
Exclusivity: This is a proprietary typeface owned by easyJet Airline Company Limited. It is not available for public purchase or commercial licensing.
The "Orange" Logo: While the main brand font is easyJet Rounded, the famous "easyJet" logo itself uses a modified version of Cooper Black, known for its bold, retro-style letterforms. Similar Alternatives
If you are looking for a similar "rounded" aesthetic for your own project, you might consider:
Mohr Rounded: A versatile family with various weights that shares a similar warm, friendly appearance.
Cooper Black: The inspiration for the logo's thick, rounded style.
ITC American Typewriter: Offers a vintage feel with rounded edges.
Clarendon or Rockwell: Bold alternatives that provide a strong visual impact.
If you'd like, I can help you find free-to-use alternatives on Google Fonts or suggest design tools to help you recreate a similar brand style for your own work. easyJet Rounded Book Regular 1.001 Fonts Free Download
easyJet Rounded Book is a custom, proprietary font developed specifically for easyJet by the London-based design studio Dalton Maag.
The typeface was introduced as part of a brand refresh to provide a friendly, modern, and innovative look that complements the iconic orange branding. Because it is an exclusive corporate font, it is not available for public download or commercial purchase through standard font marketplaces. Key Characteristics
Style: A geometric, rounded sans-serif designed for high legibility across digital platforms and print materials.
Family Weights: It typically includes variations like Light, Book, Medium, Headline, and Bold.
Usage: Primary branding, website interface, and mobile app UI. Similar Alternatives easyjet rounded book font new
If you are looking for a similar "rounded" aesthetic for your own projects, designers often recommend these accessible alternatives:
Tondo: A popular rounded font often cited as having a similar structure to the easyJet custom face.
Cooper Black: While different from the modern "Rounded Book" font, this was the basis for easyJet's original logo and provides a heavy, friendly feel.
VAG Rounded: A classic geometric rounded typeface that shares the same approachable vibe.
Ubuntu: A free Google Font that features some rounded terminals and a modern, humanist feel.
EasyJet Rounded Book refers to a custom corporate typeface used by the airline
as part of its modern brand identity. It is a "feature" of their branding
designed to appear friendly, accessible, and highly legible across both digital platforms and physical signage Key Features of EasyJet Rounded Book Custom Design : It is a bespoke version of the Cooper Hewitt typeface, modified specifically for easyJet by the agency and Dalton Maag. Rounded Terminals
: Unlike standard sans-serif fonts, the "Rounded" variant features softened, circular edges on the letters. This is intended to reflect a "warm and human" personality rather than a cold, corporate feel. Optimized for Reading
: The "Book" weight is specifically balanced for body text and longer strings of information (like flight details or Terms & Conditions), ensuring it remains clear at smaller sizes. Brand Consistency : It replaced the previous use of
, allowing the airline to own a unique visual signature that distinguishes it from competitors. Usage in the "New" Branding
In recent brand refreshes, this font is a primary feature of: The easyJet App : Used for high readability on mobile screens. Cabin Interiors : Seen on seat pocket information and safety cards.
: Paired with the iconic "easyJet Orange" to create a high-contrast, instantly recognizable look. similar open-source alternatives for your own projects, or are you looking for technical specifications of the font file?
The easyJet Rounded Book font is a custom, exclusive typeface designed for easyJet Airline Company Limited. Developed to replace older standard fonts like Futura Book in the airline's body copy, it provides a modern, soft aesthetic that complements the iconic Cooper Black used in the main easyJet logo. The Evolution of easyJet's Typography
For decades, easyJet's brand identity was defined by two primary typefaces:
Cooper Black: A bold, 1920s-era serif font used for the logo and business names. It is celebrated for its "chubby," friendly appearance that helped establish the "easy" brand.
Futura Family: Historically, easyJet used Futura Bold for headlines and Futura Book or Futura Light for body copy.
In an effort to modernize and create a more cohesive visual identity, the airline transitioned toward custom fonts, leading to the creation of the easyJet Rounded family. Features of easyJet Rounded Book Look at the gate number and seat assignment
The "Book" weight of this custom typeface is specifically engineered for legibility in print and digital communication materials. Key characteristics include:
Geometric Precision: Like the Futura it replaced, it maintains clean geometric shapes but adds softened, rounded terminals.
Humanist Vibe: The rounding makes the font feel more "organic, warm, and friendly," aligning with the airline's "low-cost but approachable" brand values.
Versatility: The family includes multiple weights such as Light, Book, Medium, and Bold, allowing for consistent branding across flight itineraries, website interfaces, and onboard signage. Design and Licensing
The easyJet Rounded font family was designed by Dalton Maag, a renowned London-based type design studio. Because it is a bespoke typeface, easyJet Rounded Book is not available for public purchase or commercial use; it remains a trademarked asset of easyJet Airline Company Limited.
For designers seeking a similar "new" aesthetic, alternatives often cited by font enthusiasts on platforms like Abstract Fonts and Onlinewebfonts include: VAG Rounded: A classic geometric sans-serif.
Maax Rounded: A contemporary alternative with a humanist feel.
Mohr Rounded: A professional-grade typeface known for organic, soft terminals. What Font Does EasyJet Use? - Subframe
Introducing the EasyJet Rounded Book Font: A Fresh and Modern Typeface
In the world of typography, fonts play a crucial role in shaping the visual identity of a brand. A well-designed font can instantly convey a brand's personality, tone, and values, making it an essential element in any marketing strategy. Recently, EasyJet, a leading European airline, has unveiled its new brand font, aptly named EasyJet Rounded Book Font. In this article, we'll take a closer look at this exciting new font and explore its features, benefits, and potential uses.
The Evolution of EasyJet's Brand Identity
EasyJet, known for its vibrant orange color scheme and sleek branding, has been on a mission to refresh its image in recent years. As part of this effort, the airline set out to create a custom font that would better reflect its friendly, approachable, and modern personality. After extensive research and collaboration with renowned typographers, EasyJet introduced its new rounded book font, designed to become an integral part of its brand identity.
What is the EasyJet Rounded Book Font?
The EasyJet Rounded Book Font is a bespoke typeface, carefully crafted to embody the airline's values of warmth, friendliness, and approachability. This rounded font features soft, curved lines and a subtle warmth, setting it apart from more traditional, sharp-edged fonts. The font's rounded edges and smooth curves create a sense of friendliness and approachability, making it perfect for use in a variety of applications, from digital marketing materials to in-flight branding.
Key Features of the EasyJet Rounded Book Font
The EasyJet Rounded Book Font boasts several key features that make it an attractive and versatile typeface:
Benefits of the EasyJet Rounded Book Font
The introduction of the EasyJet Rounded Book Font offers numerous benefits for the airline and its customers: Benefits of the EasyJet Rounded Book Font The
Potential Uses of the EasyJet Rounded Book Font
The EasyJet Rounded Book Font is a highly versatile typeface, suitable for use in various marketing materials and applications:
Conclusion
The introduction of the EasyJet Rounded Book Font marks a significant milestone in the airline's brand evolution. This fresh and modern typeface embodies EasyJet's values of warmth, friendliness, and approachability, creating a strong visual identity that will resonate with customers across all touchpoints. As a bespoke font, it offers numerous benefits, including consistency, recognition, and emotional connection. With its versatility and wide range of potential uses, the EasyJet Rounded Book Font is set to become an integral part of the airline's brand identity for years to come.
One of the standout features of the EasyJet Rounded Book font is its legibility. The rounded edges, while aesthetically pleasing, do not compromise the font's clarity. Characters are easily distinguishable from one another, even in dense blocks of text. This makes it an excellent choice for articles, blog posts, and other written content where the reader needs to focus on the text without being distracted by overly complex or ornate typography.
No design change is without controversy. In typography forums, a small subset of "brutalists" argue that rounded book fonts look "childish" or "cartoonish."
The critique is valid. A rounded font is inherently informal. If easyJet decided to launch a corporate law firm or a funeral home, this font would be a disaster. But for a leisure airline that flies families to Majorca and groups to Amsterdam, informality is an asset.
Furthermore, the "Book" weight saves the design. It is not a bold, chunky display font. The thinness of the strokes retains the efficiency of the old brand while the curves add the warmth.
The EasyJet Rounded Book font offers a unique combination of readability, versatility, and aesthetic appeal. Its design makes it suitable for a wide range of applications, from digital content to print media. While it may have originated from specific branding needs, its potential uses are vast. For designers and brands looking for a font that is both friendly and professional, the EasyJet Rounded Book is certainly worth considering.
Rating: 4.5/5
Recommendation: Ideal for digital and print projects requiring a friendly yet professional tone. Highly recommended for brands in the travel, hospitality, and lifestyle sectors.
The Core Idea: EasyJet introduces a proprietary, rounded sans-serif typeface (let's call it "EasyJet Rounded Book") specifically designed to maximize legibility and friendliness. The feature involves integrating this new font into a dual-format release: a refreshed print magazine and a synchronized digital reading experience on the EasyJet app.
Detailed Feature Breakdown:
1. The Typeface: "EasyJet Rounded Book"
2. Feature: "Type-Sync" Travel Guides
3. Feature: "Dyslexia-Friendly" View Toggle
4. Feature: "City-Speaking" Typography