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Activity 7.2 (from the original text): Read the following five client objections. Next to each, write the "Boomerang" response according to Llamas’ scientific structure. Then, identify if the objection is logical, psychological, or hidden. estructura cientifica de la venta jose maria llamas pdf 102
If you have the PDF, go to page 102 to check your answers against Llamas’ official key. Since you searched for "estructura cientifica de la
José María Llamas is a prominent figure in sales training in the Spanish-speaking world. His approach moves away from the "natural born seller" myth and proposes that selling is a scientific process. This means it can be learned, measured, repeated, and optimized. Activity 7
Instead of improvising, a professional salesperson must follow a structure. According to Llamas, a sale does not close at the end; it is built throughout the process.