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Today, entertainment content and popular media is defined by three major forces: Interactivity, Authenticity, and Algorithmic Curation.

To understand the present, we must look at the past. For the better part of the 20th century, popular media was a one-way street. Three major television networks, a handful of record labels, and studio-controlled Hollywood films dictated what the public deemed "entertaining." holed161025jynxmazeanaltrainingxxx1080

Why is everything a reboot, remake, or re-imagining? Because nostalgia is the safest bet in a volatile market. Today, entertainment content and popular media is defined

Hollywood is terrified of the unknown. So, we get Fresh Prince reunions, Harry Potter remakes, and a Twilight series (again). We aren't just watching stories; we are consuming the comfort of our childhoods. Three major television networks, a handful of record

Is this bad? Not always. Top Gun: Maverick was better than the original. But if we spend all our time looking backward, who is going to invent the next Star Wars?