Perhaps the most counter-intuitive lesson: For durables and services, there is no "loyalty program" effect. Heavy buyers exist, but they are heavy buyers of the entire category. You cannot lock them in. The EPUB dedicates 30 pages to proving why loyalty marketing in B2B is a tax on growth.
The first book argued that brand loyalty is rare, that differentiation is overrated, and that mental and physical availability are the true drivers of growth. It focused heavily on fast-moving consumer goods (FMCG) in developed markets.
Part 2 answers the critics: Does this work for cars? For luxury watches? For software? For businesses in Jakarta or São Paulo? how brands grow part 2 epub
| Method | Steps | Best for | |--------|-------|-----------| | Kindle App + Amazon purchase | Buy the Kindle edition on Amazon. Install free Kindle app on your phone/tablet/computer. Read there. | Most users. Works like an EPUB. | | Convert Kindle to EPUB (for personal use) | Buy Kindle book → Remove DRM (using Calibre + DeDRM plugin) → Convert to EPUB. | Those who need EPUB for specific e-readers (Kobo, Nook, etc.). Check local laws; this is often legal for personal backup. | | Library access | Check your university or public library (OverDrive/Libby). Some libraries have the Kindle edition. | Students or budget-conscious readers. |
In the first three chapters, Sharp deliberately contradicts Part 1 (e.g., regarding niche brands). Highlight every time he says, "This is where the data looks different." That is the gold. Perhaps the most counter-intuitive lesson: For durables and
In the first book, CEPs were simple (e.g., "I need a drink"). In Part 2, Sharp shows that in emerging markets, CEPs are often tied to "trust" and "social proof" more than functional needs. If you market in India or Brazil, you need a different CEP map.
Before we discuss the EPUB format, let’s look at the unique value of the sequel: The EPUB dedicates 30 pages to proving why
The most actionable chapter. Romaniuk and Sharp detail how to map CEPs (the triggers that remind a buyer to purchase). In B2B, these are not "wants" but "needs" (e.g., "Our contract is up for renewal," "Our current supplier failed an audit"). The EPUB provides detailed templates for this mapping.
Here is the critical warning: Due to the popularity of the book, many illegal PDF/EPUB scrapers exist (e.g., on Z-Library, torrent sites, or random marketing forums). However, pirating academic marketing texts is short-sighted. The Ehrenberg-Bass Institute relies on sales to fund further research.
Here are the legal ways to get the EPUB file today:
