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The juxtaposition of everyday objects (pillow) with high‑tech (e‑bot) creates incongruity, a core mechanism of humor (Morreall, 2009). The phrase’s rhythmic cadence (trochaic‑like) also lends it a musical quality that enhances memorability.
A convergent mixed‑methods design (Creswell & Plano Clark, 2018) was adopted, allowing quantitative and qualitative strands to be analyzed independently and then merged.
| Method | Data Source | Procedure | Rationale | |--------|-------------|-----------|-----------| | Netnography | TikTok videos (hashtags #Indo18UPD, #LidyaDanira), Discord logs, Twitter threads (Jan–Mar 2024) | Systematic sampling of 150 videos, 30 h of Discord chat, 200 tweets; thematic coding | Captures context, usage patterns, performative aspects | | Corpus Linguistics | Collected 2 M tokens from public Indonesian social‑media corpora (2023‑2024) | Frequency analysis, collocation, N‑gram extraction | Quantifies lexical novelty & spread | | Discourse Analysis | Selected 20 high‑engagement posts (≥10 k views/likes) | Close reading for speech acts, intertextuality, humor mechanisms | Reveals pragmatic functions | lidya danira goyang ebot pake bantal indo18 upd
All data were anonymized; no private messages were accessed without consent, complying with ethical standards.
Existing research on Indonesian memes remains descriptive (e.g., “Meme‑ology of 2023”). There is a lack of systematic, mixed‑methods investigations that integrate computational analysis with ethnographic insight. This study fills that gap. A convergent mixed‑methods design (Creswell & Plano Clark,
This study seeks to answer the following questions:
Indonesia’s internet culture is renowned for its rapid remixing of language, where bahasa gaul, English loanwords, and visual symbols fuse into a vibrant, ever‑shifting register. The phrase under investigation—Lidya Danira goyang e‑bot pake bantal Indo18 UPD—emerged from a series of TikTok duets and Discord role‑play sessions in late 2023, quickly gaining traction as a “catch‑phrase” among the Indo‑18 UPD community (a loosely organized group of 18‑year‑old users who “update” memes daily). Existing research on Indonesian memes remains descriptive (e
Known for her bold interpretations of Indonesian folklore and traditional performance arts, Lidya Danira has built a reputation as a creative force in the entertainment industry. With years of experience in dance and cultural advocacy, she has been a vocal proponent of preserving Indonesia’s rich artistic legacy while reimagining it for new audiences. Her latest performance, however, promises to be her most daring yet.
The media plays a crucial role in the dissemination of cultural expressions and personal stories. Platforms, whether traditional or digital, provide a space for individuals to share their talents, thoughts, and experiences with a wider audience. This can help in fostering understanding, appreciation, and tolerance among different communities.
