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  • Map Content Types to Pillars

    • | Pillar | Blog/Article | Video | Photo Gallery | Podcast | Interactive | |--------|--------------|-------|---------------|---------|-------------| | Style | “5 Ways to Wear X” | Look‑book reel (60 s) | Street‑style snaps | Guest fashion designer interview | Outfit‑builder quiz | | Food | “Top 10 Late‑Night Bites” | 2‑min recipe demo | Food‑pairing carousel | Chef chat | “Build your snack combo” game | | Play | “Weekend Concert Guide” | Live‑stream mini‑concert | Festival photo‑recap | DJ mix | Event‑ticket widget | msbreewc ngewe crot indo18 link

    Tip: Use a free tool like Google Sheets or Trello with columns: Idea → Owner → Draft → Publish → Promote → KPI. Map Content Types to Pillars

    [ ] Define brand voice & audience persona
[ ] Choose 2‑3 lifestyle pillars
[ ] Build pillar‑specific content templates
[ ] Set up navigation & landing page in CMS
[ ] Create SEO & social meta tags for each pillar page
[ ] Draft 4‑week content calendar (titles, formats, owners)
[ ] Assign production tasks in Trello/Asana
[ ] Produce first batch of assets (article, Reel, IG carousel)
[ ] Review + legal sign‑off
[ ] Publish + schedule social pushes
[ ] Add tracking events (GA4, UTM params)
[ ] Send newsletter teaser
[ ] Monitor KPIs & adjust next week’s plan
  • Review – Two‑step: (a) copy‑edit for tone & SEO, (b) legal/brand sign‑off.
  • Publish – Schedule via CMS; auto‑push to social queue.
  • Promote – Cross‑post: Instagram carousel → link in bio → story swipe‑up → newsletter tease.

    • Tip: Keep a content brief for each piece (title, angle, keyword, CTA, assets needed) – it reduces back‑and‑forth. | Pillar | Blog/Article | Video | Photo

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