Collaborations, such as the one between Eden Ivy and Luke Cooper, highlight the innovative and engaging content that can be produced when creators come together. These collaborations often result in fresh, engaging content that appeals to a broader audience, further enhancing the creators' visibility and reach.
| Year | Milestone | Platform | Followers* | |------|-----------|----------|------------| | 2021 | First viral “DIY Plant Care” reel | TikTok | 150 K | | 2022 | Launched “Eden’s Garden” Instagram series | Instagram | 320 K | | 2023 | Signed first brand partnership with The Sill | All | 800 K | | 2024 | Reached 4 M TikTok followers; debuted podcast “Seedlings” | TikTok/Podcast | 4 M (TikTok) | | 2025 | Opened Eden Ivy Studio (content hub) | N/A | — | Collaborations, such as the one between Eden Ivy
*Follower counts are rounded as of December 31, 2024. | Venture | Launch | Description | Revenue
Eden’s ascent was anything but accidental. A self‑taught videographer, she began posting short, aesthetically‑rich tutorials on plant care, mental‑wellness micro‑routines, and “slow‑living” aesthetics while majoring in Environmental Studies. Her early content leveraged the “authenticity algorithm” that TikTok championed in 2020–2022—short, raw videos with a clear, relatable hook. VT) | Jan 2024 | 2
| Venture | Launch | Description | Revenue 2024 | |--------|--------|-------------|--------------| | Eden Ivy Studio (Burlington, VT) | Jan 2024 | 2,000 sq ft content hub, rentable for creator meet‑ups & brand shoots | $420 K | | Seedling Merch | Mar 2024 | Eco‑friendly apparel & planters (recycled cotton, biodegradable pots) | $1.2 M | | The Eden Academy (online) | Sep 2024 | 8‑week course “From Seed to Screen” teaching creators how to monetize sustainably | $380 K |
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