Creating your first product spin is surprisingly straightforward. The industry standard involves shooting 24 to 72 frames per full rotation.
Threesixtyp operates as a licensing and partnership marketplace. It streamlines the process of getting influencer content into traditional media channels (TV, print, out-of-home advertising). threesixtyp
The workflow generally follows this trajectory: It streamlines the process of getting influencer content
The magic of Three Sixty P is not in the individual Ps, but in the gaps between them. Siro, originally a talent manager, recognized that while
Founded in 2016 by CEO Tommi Siro, Threesixtyp was born out of a clear market inefficiency. Siro, originally a talent manager, recognized that while influencers were generating massive engagement, they lacked the infrastructure to license their content to international brands. Simultaneously, global agencies were hungry for authentic user-generated content (UGC) but found the legal and logistical hurdles of dealing with individual creators too high.
The company’s unusual name, Threesixtyp, is a nod to the content creation process—referencing "360p," a low-resolution video format, implying that the platform helps upgrade and professionalize the creator's output into high-value assets.
Most planning fails because it is linear. It assumes a straight line from Point A (Idea) to Point B (Profit). The Three Sixty P approach to Planning is cyclical and probabilistic.