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The old model separated "Entertainment Tonight" from the movie. The new model sees influencers embedded within the entertainment.

Black Mirror is notorious for this. When the deepfake scandal broke, the show released an episode about deepfakes within weeks. Popular media then covered the episode as if it were news, which drove viewers to Netflix, which generated more media. wwwxxxfullvideoscomin link

The Execution:

Traditional advertising has been replaced by integrated media campaigns. The old model separated "Entertainment Tonight" from the